In the book "How to Solve any Creative Brief" written by John Ingledew it says: "Faces are fascinating. We are drawn instinctively to images of faces and instantly recognise their expressions. Smiling life-size ones attracts us to the covers of magazines, crying ones make us sad, and screaming ones are arresting and shocking. The simplest representation of eyes and a mouth can create a face with an individual personality" (Ingledew, 2011).
